I Was the Overthinker

Five years ago, I had a business idea that wouldn't shut up. But instead of launching it, I spent six months perfecting the pitch deck, researching competitors, optimizing the business model, and waiting for the "right time."

Meanwhile, my competitor—who had a worse idea but a faster trigger—launched, got customers, failed fast, pivoted, and succeeded. I was still in analysis paralysis.

The Turning Point

I realized my intelligence wasn't the problem. My overthinking was. I was trapped in endless loops of "what if," perfectionism, and fear of imperfection. So I did something radical: I shipped imperfect. I sent a rough email to 10 potential customers. I built a messy landing page. I asked for feedback instead of debating it in my head.

The result? Real feedback. Real validation. Real momentum. In two weeks, I learned more than I had in six months of planning.

Why I Coach This Way

I started coaching other founders because I saw the same pattern everywhere: brilliant people stuck in their own heads, waiting for perfect, watching opportunities pass by. The block isn't intelligence. It's permission.

My job is to give you that permission. To help you shut down the internal debate, trust your gut, and ship. To show you that speed, iteration, and real feedback beat endless planning every single time. You don't need a perfect business. You need a real one.

Based in San Diego, obsessed with helping founders move fast.